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7 Ways to Improve Your Lead Management Process

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The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

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7 Common Types of Dirty Data and How to Clean Them

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How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Inconsistent Data Inconsistent or non-standardized data looks different, but represents the same thing.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Clean data is the first step to segmentation. The right solution allows you to match, cleanse, de-duplicate, and standardize all your data. For example, depending on how you input your data, the simple title “Chief Financial Officer” could exist in 20 different permutations. Avoid Duplicate Leads.