6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business data is complex and fast-changing. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. This can be an expensive, but very helpful, tool.
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