The Top B2B Marketing Trends for 2018 – A Meta-Analysis
Webbiquity
DECEMBER 19, 2017
Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros.
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