Remove Curation Remove Distribution Remove Focus Group Remove Psychographics
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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. Then, create and distribute these “shows” consistently.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. Then, create and distribute these “shows” consistently.

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Top 5 Tips for Creating an Effective Video Marketing Strategy

ClearVoice

Zweig currently works on video strategy for the mass-media company, which is the global curator of content for brands like Discovery Channel, Food Network, Animal Planet, TLC, HGTV, VICE, Travel Channel and others. Distribution: Where does this video belong? 5 Key considerations for your next video marketing strategy: 1.