Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! And, by the way, CTR is an indirect SEO ranking factor.

PPC 101

PPC Work Management SEO Top of Funnel 101

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. They typically display intent to make a purchase and meet certain criteria.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. They typically display intent to make a purchase and meet certain criteria.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84