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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. MQL - All leads with an Autopilot lead score greater than 269. Opportunities by Lead Source. Adam Honig.

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Making Sense of Marketing Acronyms: Part 1

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CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. MQL (Marketing Qualified Lead) A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts. for example.