Remove CTR Remove Lead Gen Remove ROMI Remove Stats
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts.