How to Do A/B Testing in Marketing (A Comic Strip Guide)
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OCTOBER 27, 2021
You can run multiple A/B tests to see which version gets the highest CTR. It could be more lift, time on page, bounce rate, CTR, CVR, average sale, but it will all change based on what you’re testing. (Is If all you focused on was the ads’ CTR, then it would look like a success but in reality, you might be losing money.
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