Remove CTR Remove Digital Experience Platform Remove Multivariate analysis Remove Open Rate
article thumbnail

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

The reality is that you can test any event, channel, or platform that interacts with your audience and try to improve its performance. You can run multiple A/B tests to see which version gets the highest CTR. You can test headlines for open rates, times of day to send, CTAs to click, etc. Multivariate Tests.