How to Do A/B Testing in Marketing (A Comic Strip Guide)
Convert
OCTOBER 27, 2021
The reality is that you can test any event, channel, or platform that interacts with your audience and try to improve its performance. You can run multiple A/B tests to see which version gets the highest CTR. It could be more lift, time on page, bounce rate, CTR, CVR, average sale, but it will all change based on what you’re testing.
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