What Salespeople Need to Know About the New B2B Landscape
xiQ
AUGUST 8, 2015
Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The AIDA model and its variants are the basis for sales funnels at many B2B firms. The sales force is more important than ever. by: Frank V.
Let's personalize your content