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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Here’s what they had to say.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for.