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10 Reasons Why Your Sales Team Needs a CRM tool

SalesIntel

The following benefits of a CRM allow for customer-centric interactions, regardless of department or industry: Cross-functional insights of individual customers in a single view. Dashboards that display data in motion visually. Selling is all about saving time on administrative tasks. Assigning leads to sales reps.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. It’s also something that your marketing team can, by in large, do on its own without cross-departmental dependencies. Tailor your lead nurturing by persona.