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Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Get rid of the duplicates.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.