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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations.

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CRM for Nonprofit Organizations

GreenRope

CRM for Nonprofit Organizations. As organizations grow, managing these relationships becomes a balancing act. When not managed effectively, growth can lead to overextension and exhaustion. Customer Relationship Management (CRM) is a cost effective tool for managing healthy, sustainable growth.

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Top 5 Open-Source Project Management Software Tools

TrustRadius Marketing

One likely contributor: lack of standardized project management practices. Only 21% of businesses have put standardized project management (PM) practices and systems in place. . Enter project management software. While these tools can help you manage all aspects of a project lifecycle—they often come with a large price tag.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

Moving there from a limited or scattered assisted stage of martech maturity has been relatively straightforward: hire good marketing technology talent , give them clear martech management job responsibilities , allocate a sufficient martech budget , and you’re well on your way to a solid embedded martech function.