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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

MAY 24, 2024

The lead gen company should demonstrate a clear understanding of your target customer and have strategies in place to consistently pursue and engage prospects that are a strong fit. This alignment is crucial for delivering leads that convert at a high rate and maximize the return on your investment. How long is data retained?

Lead Gen 52
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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