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The Future of Lead Generation: 7 Trends Dominating 2024

Inbox Insight

Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. With shared CRM data on target accounts, sales teams can deliver follow-up outreach to accounts engaged through marketing campaigns. CDPs enable you to layer on intent data from vendors like Bombora.

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B2B Marketing Trends to Master in 2024

DealSignal

As we navigate through 2024, creativity and transparency will be paramount in understanding customer behavior and preferences. “You can set up triggered direct mail straight from your CRM,” Joy Gendusa, Founder & CEO of PostcardMania says.