Remove CRM Remove Forrester Remove Personalization Remove SEM Remove Resources
article thumbnail

$122 Billion MarTech Expenditure by 2022

Valasys

66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% making marketing technology the single biggest investment area for marketing resources. Customer Relationship Management (CRM). Optimization of Experiences.

article thumbnail

Best Practices for Technology Marketing

KEO Marketing

The most effective mix for your company will depend on your goals and available resources. It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. Enhance personalization of marketing communications. Leverage Marketing Automation. Increase traffic to your websites.