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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Here are his predictions and words of wisdom about the integration of content and intent data. There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent.

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.

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article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.

article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.

article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.

article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.

article thumbnail

The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.