CRM Forecasting Organization Wikipedia Case Studies 
Paul Gillin
JUNE 24, 2010
They do assume that a company has a rich set of historical data to work with, which is often not the case. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” However, you can’t forecast the future without understanding the past.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. It’s a fantastic question. Every week?
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