Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
Customer Experience Matrix
MARCH 18, 2009
Since the available actions include all the basic campaign tasks – sending an email, adding a name to a list, sending a lead to the CRM system, notifying a salesperson, and sending another form – it does give users pretty much the same functionality as a conventional approach. ROI reporting. lead scoring based on actual purchases.
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