CRM, Doubleclick, Organization and Purchase Intent

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CRM

Doubleclick

Organization

Purchase Intent

The role of AI advertising for deep customer experience personalization

ClickZ

JULY 17, 2020

CRM systems with in-built AI, for instance, can automatically determine the likelihood of a conversion, suggest which type of service or product the client will buy and what type of the message will be most relevant for the client. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996.

Marketing AI

Marketing AI Advertisements Advertising Personalization

Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. This method ups the value of a customer for life by mixing purchase intent with data.

Paid Search Agency

Paid Search Agency Enterprise Management Work Management Marketing Management

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B2B Marketing Zone

The role of AI advertising for deep customer experience personalization

Using Data Science to Improve Your Enterprise Paid Search Marketing Results

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