Remove CRM Remove Display Remove Doubleclick Remove Purchase Intent
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The role of AI advertising for deep customer experience personalization

ClickZ

CRM systems with in-built AI, for instance, can automatically determine the likelihood of a conversion, suggest which type of service or product the client will buy and what type of the message will be most relevant for the client. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996.

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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. After all, Marin has repeatedly shaken up its products, including social, display and search.