Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller
Heinz Marketing
FEBRUARY 8, 2021
I’ve long believed that trust is by far the most important brand attribute in B2B, because as we all know, brands operate on emotions. Even just a year or two ago, I mean, the analysts just were completely perplexed about how to categorize this market, because there’s many different flavors of ABM vendors. Jon: Yeah.
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