CRM De-duplication Segmentation Website Personalization 
SmartBug Media
APRIL 17, 2020
Sales Insights helps your sales team see Marketo data without leaving your CRM. De-duplicate your leads. If the same person is recorded in your CRM multiple times, Marketo will score those records separately. ABM pulls account information from your CRM into Marketo. Website Personalization.
Heinz Marketing
AUGUST 5, 2021
I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Deliver relevant experiences with website personalization to increase engagement and interaction. Does the platform integrate with your other systems? Does the platform provide real-time insights? DemandBase.
Expert insights. Personalized for you.
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