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Is paid social advertising still worth it in 2023?

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After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Let me tell you a story. My next move?