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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

52% of b2b marketers use video as part of their content marketing mix. B2B Marketing Insider ). 59% of marketers plan to increase their frequency of content publishing this year. Why content marketing matters: 44% of traditional outbound direct mail is never opened, which is a waste of budget, paper and postage.