10 PPC Best Practices to Get the Most out of Your Marketing Budget
Optinmonster
FEBRUARY 26, 2020
Next, enter an ad group name and enter your target CPM bid. Note: Bumper ads use target CPM (cost-per-thousand impressions) bidding. Yes, Google and Facebook are the brightest stars of PPC, but they aren’t the only game in town. These ads show up on affiliate sites like Google, Facebook, Netflix, and mobile apps.
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