CPM CTR Marketing Mix ROAS 
Outbrain
FEBRUARY 3, 2020
Targeting beyond CTR. CTR is not a KPI. With programmatic, advertisers can make sure to maximize the relevancy of their ads for specific targeted audiences and improve ROAS. Is programmatic the future of marketing? Programmatic advertising works on a CPM (Cost Per Mille), or Cost Per Impression, model.
Hubspot
JULY 15, 2020
Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. When you ask marketers what being 'account-based' means, some jump to in-person events, direct mail, special sporting events, or dinners with high-value prospects — you name it. The resounding answer?
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