CPL Pricing SEM SMB 
Digital B2B Marketing
JUNE 7, 2012
SMB : Small and Medium Businesses. SEM : Search Engine Marketing. May refer to paid search or other CPC priced media programs. The most common pricing model for online banner advertising. Used for pricing email, telemarketing or postal list rentals or purchases. CPL : Cost per Lead. PPC : Pay Per Click.
Brandpoint
JUNE 24, 2021
CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. SEM: Search Engine Marketing.
Expert insights. Personalized for you.
100 
Let's personalize your content