60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. DM: Direct Mail, or Direct Message (Twitter).
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