CPL High Quality Lead MQL Sales Qualified Opportunity 
SnapApp
APRIL 4, 2018
2: Marketing Qualified Leads (MQLs). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . 4: Cost-Per-Lead (CPL). .
Bluetext
MAY 8, 2023
CPL (Cost Per Lead) The cost of finding your next potentially viable lead. PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. MQL (Marketing Qualified Lead) A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts.
Expert insights. Personalized for you.
107 
Let's personalize your content