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SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. Optimizing your ads against the wrong metrics. Engagement? I hope not. Aggregate all of your own data.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. Optimizing your ads against the wrong metrics. Engagement? I hope not. Aggregate all of your own data.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. You can’t afford this in a down economy.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52