Can a programmatic approach bring efficiency, savings to B2B lead gen?
Martech
FEBRUARY 5, 2024
Search ads are efficient, but they’re not often scalable because they’re often targeting bottom-of-the-funnel leads. The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. We are the DSP for lead gen.”
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