CPL, Facebook and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 35) Facebook. Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers.

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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