CPL, Eye-Tracking and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CPL: Cost-per-Lead. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. 24) Cost-per-Lead (CPL).

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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