Measure Your Content Marketing ROI With These 10 Steps


In the graphic, you’ll notice there’s only one measurement step in the fly stage— multi-touch content attribution —because it’s incredibly hard to do right, and if anyone else tells you different … well, frankly, they’re lying. Single-Touch Content Attribution.

ROI 112

Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]


It generally begins with marketing automation of some type and progresses through media platforms, and other data-centric technologies. Data enrichment technologies. Some types of campaigns require additional pieces of martech or different types of data tracking in order to enable their success. This creates a data environment that can apply across all channels, while still enabling data hygiene best-practices. Lead-create touch tracking.