CPL, CTR, Display and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPL: Cost-per-Lead. With CSS you can create rules to tell your website how you want it to display information. CTR: Clickthrough Rate. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). A way to display different messaging on your website based on the information you already know about the visitor. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). 16) Closed-Loop Marketing. Learn more here.).

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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