Remove CPL Remove CPO Remove Demand Generation Agencies Remove Lock-In
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Is paid social advertising still worth it in 2023?

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I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. I hired an agency.