How to Eliminate Waste in Your B2B Lead Generation Efforts
NetLine
DECEMBER 6, 2019
The three lead gen methods we reviewed are often measured by two common calculations: CPM (Cost Per Thousand Impressions). The Major Problem with CPM Lead Generation. At its core, CPM budgets are allocated to audiences who see your ad but never react — and we mean never act. The Benefit of the CPL Model.
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