Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! for example. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.
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