Remove CPL Remove CPM Remove Examples Remove SQO
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Making Sense of Marketing Acronyms: Part 1

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CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! for example. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.