Marketing Insider Group

DECEMBER 7, 2020

LeadSquared seems to be relying on word of mouth over organic or paid, with more than 8% of their traffic coming social (more than 5x their peer average.) We also rank these keywords by CPC, assuming this is a proxy for conversion. Source: SEMrush. Company Name. Other Traffic. Monday.com. Insightly.com. LeadSquared.com.

Top of Funnel 269

Top of Funnel Work Management Analysis Marketing Management 269

Buffer

JULY 25, 2019

Owned vs. earned — A breakdown of how often the content you share on social media drives website traffic versus the content that others share is driving traffic (word of mouth). Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Machine learning algorithms build mathematical models based on sample data or “training data.”

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Machine learning algorithms build mathematical models based on sample data or “training data.”

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84