How to increase profitability by monetizing off-Amazon advertising
SmartBrief - Marketing
SEPTEMBER 18, 2023
However, when you did this, you were simply throwing customers into the purchase funnel and hoping they converted. You could track marketing metrics at source such as impressions and CPC, but not conversions. You can target by interest, search intent, demographics, geography, etc. This all made media spending irresponsible.
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