article thumbnail

3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Before you can start to take advantage of these longer-term converters, though, you need a better picture of where the visitors who do convert are coming from.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. ” If they select “Yes” then (using conditional logic) have a final form field show up at the bottom asking for their phone number. Searched for brand and branded terms. Evangelize Brand.