How to increase profitability by monetizing off-Amazon advertising
SmartBrief - Marketing
SEPTEMBER 18, 2023
The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. You could track marketing metrics at source such as impressions and CPC, but not conversions. This all made media spending irresponsible.
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