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The best HCP engagement solutions for 2023

SpotMe Blog

But, it’s your job to figure out how to cut through the noise and engage HCPs with your important messages and services. Disclaimer: If you are considering changing your HCP engagement platform, it is vital to consult your organization’s internal policies, recommendations, and lists of approved partners before consulting this list.

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A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

There are countless books, courses, and blog articles written about it. It’s so popular most marketers haven’t stopped to question it. . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . Source ). . . Source ). . . Create Interactive Video. .

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

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Mastering modern marketing technology leadership over 2 intense days

chiefmartech

This is pure marketing operations gold. By the way, it’s not too late to enter your marketing stack or “hacking marketing” essay if you want to contribute!). How unified customer data relates to the overall marketing architecture. Finding the right balance between shared systems and point solutions.