Lead Optimization: 10 audience questions answered
markempa
JULY 22, 2012
” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”.
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