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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Semrush) 75% of users don’t look beyond the first page of search results. DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Search Engine Journal) Google drives 59.2%

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Image: Versions of the SiriusDecisions Demand Waterfall.

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Best Practices for Technology Marketing

KEO Marketing

Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Boost brand awareness.