Remove Cost Per Thousand Remove Pricing Remove SEM Remove SMB
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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SMB : Small and Medium Businesses. SEM : Search Engine Marketing. PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. Generally used for paid media programs and calculated media cost divided by clicks. CPM : Cost per 1,000 Impressions. CPN : Cost per Name.

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The Big List of Content Marketing Acronyms

Brandpoint

Measuring the CPL will help you measure the cost effectiveness of your marketing campaigns if your main goal is to attract new leads. CPM: Cost-per-Thousand (impressions). The “m” stands for “mille,” the French word for thousand. SEM: Search Engine Marketing.