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Making Sense of Marketing Acronyms: Part 1

Bluetext

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people!

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

We’re going to set a weekly rule that will increase our max CPC (cost-per-click) bids by 15% for keywords with more than 50 conversions and a cost per conversion of less than $10. Next, enter an ad group name and enter your target CPM bid. Note: The Impr. Top)% metric replaces the Avg.